What’s Driving Americans to Move—and Where Are They Going?

Happy family is standing near car with cardboard boxes. Moving day.

What’s Driving Americans to Move—and Where Are They Going?

Today’s housing market is shaped by a host of factors, from affordability to lifestyle priorities. Recent migration trends from the National Association of Realtors show that millions of Americans are on the move, seeking opportunities that better fit their needs and aspirations. Here’s what the latest data tells us about where people are relocating and why.

The South Leads in Domestic Migration

Southern states like Florida, Texas, and the Carolinas are seeing the highest influx of new residents. According to the U.S. Census Bureau, 46% of movers in 2024 relocated to the South, drawn by:

  • More affordable housing options.
  • Favorable tax rates.
  • Opportunities for larger homes or properties.

Why People Move: The Key Motivators

Americans have various reasons for packing up and starting fresh. Here’s a breakdown of the top drivers:

  • 42% moved for housing-related reasons, including affordability and home size.
  • 26% relocated to be closer to family and friends.
  • 16% moved for job opportunities.
  • Surprisingly, only 1% moved due to climate-related concerns.

Remote Work Reshaping Relocation Patterns

The surge in remote work has given many Americans the flexibility to prioritize lifestyle over job location. In fact:

  • 43% of recent movers said job location didn’t influence their move as they work remotely.
  • Movers to the West and South were the most likely to prioritize this flexibility, allowing them to choose areas offering better affordability or quality of life.

What’s Driving the Specific Choices?

For many movers, the decision isn’t just about the region—it’s about finding the perfect combination of affordability, amenities, and proximity to loved ones. The top reasons for choosing a specific area include:

  • 30%: Being closer to family and friends.
  • 21%: Getting more home for the money.
  • 16%: Lower taxes or safer communities.

What Does This Mean for You?

If you’re considering a move, today’s market conditions may seem daunting. However, as migration patterns show, Americans continue to make moves that align with their long-term goals and values. Whether you’re eyeing a quieter area, looking for outdoor space, or planning to move closer to loved ones, the right mortgage solution can make it possible.

Bottom Line
Every move tells a story—and yours can start today. Connect with a licensed mortgage professional to explore how you can achieve your homeownership goals, even in today’s market. With the right guidance, your next move can be the key to unlocking the lifestyle you’ve been dreaming of.